This is an article I wrote as part of an assessment a few weeks ago. Rather than go to waste, I thought I'd share it here.
Valuable Followers
First things first, follow like-minded individuals. Connect with fellow artists, designers, small businesses and entrepreneurs, and get to know other competitors in your field.
It goes without saying, the more people you follow, the more followers you'll get and the wider your tweets will reach.
Sometimes, new followers will give you a week to follow them in return and if you don't, they unfollow. This can be a fast way to grow your network. However, the followers you get out of it may not be worthwhile or care very much about what you do.
The most important thing is to tweet valuable content so your followers share it and help your marketing. But don't over tweet! People who clog twitter feeds are more likely to get muted and that will do you no good.
Hashtags
Think before you tweet. Use and pick hashtags to your advantage to drive a lot of people to your profile. Tweeting out a picture of a new t-shirt design with these hashtags: #artists #graphicdesign #design, can boost views of your tweets tenfold. The more your tweets are liked and re-tweeted, the more potential customers you are reaching. Fellow artists and businesses will normally re-tweet your tweets if you ask, but be sure to do the same for them in return otherwise they'll stop.
How to: Use Twitter for promotion
First things first, follow like-minded individuals. Connect with fellow artists, designers, small businesses and entrepreneurs, and get to know other competitors in your field.
It goes without saying, the more people you follow, the more followers you'll get and the wider your tweets will reach.
Sometimes, new followers will give you a week to follow them in return and if you don't, they unfollow. This can be a fast way to grow your network. However, the followers you get out of it may not be worthwhile or care very much about what you do.
The most important thing is to tweet valuable content so your followers share it and help your marketing. But don't over tweet! People who clog twitter feeds are more likely to get muted and that will do you no good.
Hashtags
Think before you tweet. Use and pick hashtags to your advantage to drive a lot of people to your profile. Tweeting out a picture of a new t-shirt design with these hashtags: #artists #graphicdesign #design, can boost views of your tweets tenfold. The more your tweets are liked and re-tweeted, the more potential customers you are reaching. Fellow artists and businesses will normally re-tweet your tweets if you ask, but be sure to do the same for them in return otherwise they'll stop.
There are always trending hashtags. Now and then, using a trending hashtag can bring
new viewers to your page. If they like what they see, they'll follow.
But there are so many tweets out there, how do you stand out?
Promoted Tweets
You can pay to promote your tweets, like paying for a Post Boost on Facebook.
You start by selecting your country and what outcome you want from your campaign. For the purpose of this article, we picked the 'Tweet engagements' option to get more interactions on our tweets.
But there are so many tweets out there, how do you stand out?
Promoted Tweets
You can pay to promote your tweets, like paying for a Post Boost on Facebook.
You start by selecting your country and what outcome you want from your campaign. For the purpose of this article, we picked the 'Tweet engagements' option to get more interactions on our tweets.
Then you can make it a continuous campaign or specify a start and end date - maybe to
coincide with a giveaway. Next, give a name to your campaign, pick your audience
location and gender, as well as any additional keywords to really pinpoint the correct
audience and make the most impact. Finally comes your budget - you select both a daily
amount and an overall maximum so you don't go overboard without realising.
The tweets are then embedded in relevant people's feeds and hopefully they feel the urge to click.
The tweets are then embedded in relevant people's feeds and hopefully they feel the urge to click.
Twitter Analytics
You can pay for other programs to get an in-depth insight on your tweets impact, but if you're on a tight budget, it's best to use Twitter's own.
Twitter Analytics shows your statistics in twenty-eight day spans, including your most interacted with tweets, your follower growth and profile views. It's a quick rundown on what's working and what you could focus on in the future.
3rd Party Programs
Other programs also give you great insights into your most influential tweeters, the followers that interact most with you and any mean unfollowers. Most of them are free up to a point, but if you want extensive analysis you'll have to pay.
Applications can also schedule tweets for when you can't get online and keep your profile recent. They can thank your top followers, recent re-tweeters and welcome new followers at a time you specify. This is a great way to interact with your fans on Twitter, build a loyal base and help to grow your audience
Twitter Cards
Twitter has said themselves that Tweets with pictures attract much more attention than those without.
Twitter cards are basically adding extra stuff to your tweets. There are a few different types of cards to choose from; you can pick a large image or a thumbnail, add a link for a direct download, or just use audio or video. Twitter cards have their very own analytics, like number of link clicks, so you can really keep track of how well it works.
Conclusion
Twitter is a great social media tool but cannot solely be used.
Don't spend too much of your marketing budget on Twitter. Even though it's not that expensive, it might not give you much in return. Do a trail period of a set number of weeks to see if it works for you, and if you get good results, by all means invest a little more.
Spread your budget and spread your reach.
You can pay for other programs to get an in-depth insight on your tweets impact, but if you're on a tight budget, it's best to use Twitter's own.
Twitter Analytics shows your statistics in twenty-eight day spans, including your most interacted with tweets, your follower growth and profile views. It's a quick rundown on what's working and what you could focus on in the future.
3rd Party Programs
Other programs also give you great insights into your most influential tweeters, the followers that interact most with you and any mean unfollowers. Most of them are free up to a point, but if you want extensive analysis you'll have to pay.
Applications can also schedule tweets for when you can't get online and keep your profile recent. They can thank your top followers, recent re-tweeters and welcome new followers at a time you specify. This is a great way to interact with your fans on Twitter, build a loyal base and help to grow your audience
Twitter Cards
Twitter has said themselves that Tweets with pictures attract much more attention than those without.
Twitter cards are basically adding extra stuff to your tweets. There are a few different types of cards to choose from; you can pick a large image or a thumbnail, add a link for a direct download, or just use audio or video. Twitter cards have their very own analytics, like number of link clicks, so you can really keep track of how well it works.
Conclusion
Twitter is a great social media tool but cannot solely be used.
Don't spend too much of your marketing budget on Twitter. Even though it's not that expensive, it might not give you much in return. Do a trail period of a set number of weeks to see if it works for you, and if you get good results, by all means invest a little more.
Spread your budget and spread your reach.
